News

Satellite, networks and cable at the IFA 2005 (25/5/2005)

Apart from Television & Entertainment, Sound & CarMedia, Personal Communication, Personal Computing & Games and Digital Imaging & Digital Music, the exhibitions taking place at the IFA 2005 will also include a sixth section, devoted to "Satellite, Networks & Cable", and known as SNC for short. "Even now, just over four months before the start of the IFA, all available space has been booked in Hall 2.1, which houses SNC", according to Jens Heithecker, Director Information & Communication for Messe Berlin GmbH. "This new concept, which we introduced two years ago, has already proved its effectiveness. We have made further refinements and are delighted with the increases in display area, in the numbers of exhibitors and in the international make-up of this section."

There will be some 60 international exhibitors from countries such as China, France, Poland and Taiwan, and leading exhibitors including Kathrein, KWS Electronic, TechniSat Digital, Homecast, Humax Digital, Pace Micro Technology, Radix, Strong Deutschland, Transmedia and Triax. Hall 2.1 will also include displays by groups representing specialist dealers, and by Infotip. Heithecker explains that, although the SNC section of the exhibition is intended primarily for trade visitors, and for specialist dealers in particular, the general public will also be able to learn about the products and services on show because, with the exception of the reception for international trade visitors, access to this hall is open to all visitors to the fair.

Digital television will be at the heart of the SNC display, offering the latest equipment for receiving cable, satellite and terrestrial television signals. The main focus will be on set-top boxes, satellite technology, multimedia cable systems and accessories. Another important area covered by the SNC presentation is that of Home Networking, and in particular the links between consumer electronics, telecommunications, domestic appliances and the internet.

There are also plans to present papers each day at the Trade Visitors' Reception, which is part of the exhibition in Hall 2.1, dealing with some important topics such as digital receiving systems and high definition television (HDTV). "We are also providing tours, tailored to the requirements of trade visitors, of the various thematic modules", the director adds. Another feature to which he draws attention is the daily Navigation Breakfast, which will be taking place right from the start of the fair, providing trade visitors with a concentrated overview of each day's main events and themes during the IFA.

www.ifa-berlin.com