News

InStat's 'Worldwide Digital TV Sets: Flat Is In' Report Shows Flat-Panel Models Dominating Digital TV Market (24/5/2005)

Although Cathode Ray Tube (CRT) is still the dominant display technology in the TV market, flat-panel technologies are taking increasing amounts of the market, according to In-Stat, a high-tech market research firm. In many countries, even some of those with digital terrestrial broadcasting, flat-panel TVs are the only digital TVs available. The growing popularity of flat-panel units is highlighted by a recent In-Stat consumer survey. "Flat-panel TVs are overwhelmingly popular, with 66% of US respondents who plan to buy a DTV in the next two years planning to purchase a flat-panel TV," says Michelle Abraham, In-Stat analyst. "Plans for a flat-panel TV purchase were greater among younger respondents than older."

A recent report by In-Stat found the following:

Many digital TVs are not shipping with integrated DTV tuners. Only in the US, where tuner inclusion is mandated, and Japan are millions of TV sets shipping with integrated DTV tuners.

45% of In-Stat survey respondents who plan to buy a DTV set plan to buy an LCD TV, while 26% plan to buy a plasma TV, and 24% plan to buy an RPTV.

IC manufacturers are jockeying for position in the DTV set market, acquiring the DTV technologies they need in order to offer a complete DTV silicon solution particularly for flat panel TVs. As the market grows, the competition will be fierce.

The report, "Worldwide Digital TV Sets: Flat Is In" (#IN0501847ME), provides five-year unit shipment, ASP, and revenue forecasts for LCD, plasma, rear projection and CRT TVs by region. Bill of Materials for ATSC and DVB-T tuners are provided, as well as for a 32-inch LCD TV. The report also includes the results of In-Stat's February 2005 US Technology Adoption Panel DTV set consumer survey.

www.in-stat.com