News

Strategy Analytics Projects 66 Percent Plat Panel TV Revenue Increase in 2005 (3/5/2005)

17.5 Million Unit Sales Generates $25 Billion

Plasma and LCD TVs are the star performers in today's consumer electronics market. According to the latest research from the Strategy Analytics Connected Home Devices service, global sales of flat panel TVs will increase by 66 percent in 2005, generating $25.6bn in retail revenues. Since 98 percent of the world's TV homes have still not bought their first flat panel TV, vendors can drive further growth by targeting these untapped segments. By 2010 annual sales will reach 83.5 million units and retail revenues of $45bn.

Strategy Analytics predicts intense competition among various flat panel TV technologies. LCD technology continues to dominate the flat panel TV market. LCD TV sales in 2004 reached 8.3 million units, compared to sales of 2.2 million plasma TVs. Plasma technology will continue to play a role in large screen sizes--above 40 inches. LCDs will dominate smaller screen sizes, while DLP (Digital Light Processing) will provide competition in larger displays.

Peter King, director of Strategy Analytics' Connected Home Devices service, notes, "Our research demonstrates further significant growth potential for flat panel TV vendors. Consumers love flat panel TVs, and are anxious to purchase them as soon as they become more affordable. As prices continue to fall, we remain confident that annual sales globally will soar towards and beyond the hundred million unit mark."

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