News

Sonance Acquires Trademarks and Exclusive Rights to 'Invisible' Loudspeaker Technology From Sound Advance Systems (7/4/2005)

Sonance Becomes Sole Manufacturer and Marketer of Existing and Future Products Based on Patented Flat-Panel Design

Sonance, originator of the high fidelity in-wall loudspeaker and the leader in architectural audio, announced that it has acquired from Sound Advance Systems all trademarks and the exclusive global rights to manufacture and market flat-panel technology loudspeakers based on Sound Advance Systems' patents. Officials said the companies had concluded an agreement covering both residential and commercial markets, which includes Sonance assuming immediate control of all Sound Advance Systems' operations.

"This is another exciting step for Sonance," said Scott Struthers, Sonance co-founder. "With Sound Advance technology, we can take Sonance loudspeaker design to a new level. Sound Advance products allow for truly 'invisible' speaker installations highly desired by leading architects and interior designers." Sound Advance speakers are already found in such exclusive locations as the Dolce & Gabana, Luis Vuitton, Prada, Armani and Chanel boutiques in cities such as Milan, Paris, New York, Beverly Hills, and St. Moritz, and have been the centerpiece of numerous CEDIA Electronic Lifestyle(TM) award winning residential installations. "We see tremendous residential and commercial market opportunities in making Sonance the exclusive global source for products based on this unique technology." Struthers added, "Sound Advance products are sold in the Americas, Europe, Asia and Australia. Their addition will further strengthen the international market presence of Sonance."

Struthers said existing Sound Advance customers would continue to have access to Sound Advance products, and that mailings have gone out to both Sonance and Sound Advance customers informing them of Sonance's new role. Alejandro Bertagni, Vice President of Engineering at Sound Advance, whose father invented much of the original Sound Advance technology, commented, "We are proud to have Sonance take Sound Advance products and technologies to the next level by making these products available through their extraordinary network of high end custom installation dealers."

"Backing Sound Advance products with the strength in customer service and technical support of Sonance will add value and deliver real benefits to our customers," added Struthers. "I can't overstate our enthusiasm and excitement. We know we've got a unique solution that is a winner."

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