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T-Online and Intel conclude strategic partnership (23/3/2005)

T-Online and Intel conclude strategic partnership to market digital online services

The very best in digital entertainment right into your living room, quick and easy at the push of a button, or downloaded onto a mobile device anywhere in the world. That is the aim of T-Online and Intel who today signed a cooperation agreement to do just this.

The cooperation will essentially enable both companies to deliver high-quality entertainment content to customers via any number of sales channels. The way in which content is shared via different devices such as PCs or media adapters will need to become much easier and the interfaces between devices and applications improved if the aims are to be realized.

"The aim is to deliver home entertainment simply and rapidly. The cooperation with Intel is an excellent opportunity for us to help define the technical requirements so our customers can receive high-quality entertainment products such as films or games via all conceivable channels and in disparate usage situations," says Burkhard Gra§mann, Chief Media Officer at T-Online. "Intel will enable T-Online to firmly establish services in the home environment."

"The digital experience at home or on the move will now become a positive experience that consumers will enjoy if a large selection of services and a wide range of devices can work together seamlessly. The less a user is aware of the technology, the more successful it will be," says Christian Morales, Sales and Marketing Vice President EMEA at Intel. "The cooperation between Intel and T-Online lays the foundation for this objective in Germany, if not Europe."

The new generation of terminal devices in the living room based on Intel platforms will be geared to ease of use and high-quality enjoyment of digital content such as video, music or images. To achieve this, technical hurdles will need to be overcome. Work will need to be done on making services faster, easier to use and ensuring premium and personal content is easier to find. This will mean disparate devices will be more at 'home' in the home network and easier to integrate into the network. Customers will then be able to access T-Online services directly by simply pressing a button on the remote control.

In addition to joint marketing of hardware and services, the partnership also covers online advertising activities such as co-branding, as well as technical cooperation to guarantee service quality and ensure services can be delivered to devices made by different manufacturers.

www.intel.com