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play bay 24/7, the bed that combines stylish elegance with flat screen TV and WiFi technology (18/3/2005)

play bay 24/7, the bed that combines stylish elegance with flat screen TV and WiFi technology, is to be unveiled at the Ideal Home Show at Earls Court in London.

Powered by Mission, the world-renowned manufacturer of quality audio systems, the bed includes a rotating and retractable 30" LCD TV with inbuilt subwoofer, and a DVD player. It can also be supplied with surround-sound and WiFi-enabled computer connection to the TV screen for web access.

Òplay bay 24/7 is superbly styled to add cutting-edge chic to the modern bedroomÓ, says Purely Plasma's Finnish-born Managing Director Helen Wrede, who founded the Huntingdon-based group in recognition of the need to marry interior design elegance with state-of-the-art home entertainment technology.

Finished in luxurious Alcantara or leather and a range of high quality woods, play bay 24/7 also features independently adjustable Acti-linea mattresses for maximum comfort. It is priced from £12,500 including installation, and can be ordered from the Purely Plasma flagship store at the Bluewater shopping complex in Kent, or by contacting Purely Plasma directly. Delivery takes around 6 weeks.

www.purelyplasma.com