News

Chameleon - the chic LCD TV that blends with its surroundings (18/3/2005)

Purely Plasma, the retailer that puts interior design at the heart of home entertainment technology, is proud to be introducing a brand new line of high definition LCD TVs - the Chameleon - at the Ideal Home Show in London's Earls Court.

With sleek, Scandinavian styling, Chameleon LCD TVs are designed and supplied by Sweden's Lava-Electronics and come with a detachable frame interchangeable to any of four colour options to match design features within the home - obsidian black, magna red, ivory white and oxygen chrome.

Crafted to look elegant in any room, the LCD TVs are offered in four sizes - 19", 26", 32" and 40".

Purely Plasma's Finnish-born Managing Director Helen Wrede says, "We are delighted to be participating with Lava and to have exclusivity over an LCD TV line with a clear edge over mass market brands. Lava has chosen Purely Plasma as its sole UK distributor because we share the same vision for marrying elegant styling with leading-edge entertainment technology."

Lava-Electronics founder Lars Svantesson adds, "We recognised that our commitment to quality, design and technology is shared by Purely Plasma, and we look forward to a partnership that will help strengthen our position as one of Europe's fastest-growing entertainment technology groups."

With its recently-opened flagship store at Bluewater in Kent, Purely Plasma is dedicated to offering the latest technology available, backed by excellent advice, service and installation, with products to fit a wide range of needs and budgets.

The retail sales team deliberately includes female staff trained to understand the preferences of women shoppers who recognise that modern systems are as much about look and feel as about the technology inside.

Purely Plasma, which is part of the stock market quoted group Fundamental-e, also operates a plasma rental service - RentaPlasma - and offers design and installation services for businesses that require plasma and LCD screens or audio-visual systems for conferences, exhibitions, business meetings and corporate events.

www.purelyplasma.com