News

United Media UK Brings the Beauty of the Big Screen into the Home (25/2/2005)

Showroom opens at 18 Clarges Street, Mayfair, London

Home cinemas are currently one of the most desirable additions to houses and apartments. However, making sure modern technology doesn't dominate the living space requires creative vision and the right components. In answer to this challenge, United Media UK has opened a showroom at 18 Clarges Street in London's Mayfair, dedicated to bringing the beauty of the big screen into the home and office.

United Media UK is a collaboration between interior designer, Michael Collins - who has designed cinemas at Pinewood Studios - and respected audiovisual specialist, Hossam Abdallah. Together, they design, provide and install custom installations. At the showroom, customers can see how modern technology works within both contemporary and classical settings. The company also has the expertise to integrate a home cinema into an existing satellite reception, a wireless computer network, security and lighting.

Michael Collins comments: 'If you combine technology and creative interior design, home cinemas can be stunning rooms in their own right. Some clients want us to adapt an existing room with no hint that it also functions as a cinema. We can hide screens behind paintings, in ceilings, within bespoke cabinets, or even inside a faux bookcase. Other clients have commissioned us to work alongside their architects or designers refurbishing large houses or apartments to provide elegant multi-room systems and even multi-system rooms. It is extraordinary how the most ambitious dreams can be achieved thanks to current technology!'

To guarantee a great night in at the movies, United Media UK believes it is vital to choose the most appropriate technology for a room (a plasma screen, projection system or both), and create the right ambience. Seating, fabric and lighting are all important. Home cinemas must be acoustically and visually inspiring and easy to operate.

Hossam Abdallah says: 'We guide clients through the available choices and demonstrate that it is possible, at the touch of a button, for curtains to close, lights to dim, the screen to silently appear and the magic of the movies begin.'

www.umediauk.co.uk