News

Success of Integrated Systems Europe Exceeds All Expectations, 2006 Edition Already On Course for Further Growth (3/2/2005)

• attendance figure in excess of 7,400 from 78 countries
• 220 exhibitors from 27 countries
• 50% of exhibitors rebooked for ISE 2006
• pre-booked stand space for ISE 2006 exceeding total for ISE 2005

Integrated Systems Europe, 28th January 2005 The RAI, Amsterdam.

On the final day of ISE 2005, Managing Director Mike Blackman, confirmed the scale of the success of the second edition, announcing a total of 7,401 visitors, with more attendees on the first day than for the entire inaugural edition. He also announced that pre-bookings for ISE 2006 have exceeded the total space sales achieved in 2005.

"The success of the second edition of ISE has firmly positioned it as "the European Systems Integration meeting point", stated Blackman. Double the size and boasting over twice as many visitors than at last year's event undeniably confirms it as the largest single pan-European event, offering an umbrella platform for the systems integration industry across commercial, industrial and residential applications.

Blackman congratulated the co-hosting industry trade associations - CEDIA, InfoComm and NSCA, on their success at establishing ISE as an event of equal importance and representation across all three industry sectors, and thanked the ISE Advisory Committee, made up of exhibiting companies across all three sectors, for their co-operation in its positioning and marketing.

Blackman's announcement confirmed the opinions expressed almost universally by exhibitors relating to the success of the event. Even before the final day, Ron Schouwenburg, Product Marketing Manager, Visual Display Systems, Mitsubishi Electric Europe, opinioned that: "ISE is one of the few shows that is really into the business itself, and that it was now a major plank of our business strategy."

Ian Collis Vice President of Marketing, Sony Europe enthused: " We felt that ISE was a good forum for us to showcase our Displays, Digital Signage and IP networking capabilities to a key audience across Europe. We were impressed with the quality of visitors we have seen and believe that it has helped us achieve our overall objective of raising awareness and demonstrating our commitment to the marketplace."

Speaking for Philips Consumer Electronics, a first time exhibitor, Marketing and Communications Manager Kathleen Trootsters, explained: "We were impressed with the range of visitors, from all over Europe and beyond." Lars Van den Heuvel, Product Marketing Specialist, Bosch Security Systems BV, concurred, stating" We've talked to a lot of new companies and made many new international contacts. We did not expect it would be so successful."

Karin Hšhing, Marketing Manager, Conference and Presentation, Beyerdynamic GmbH, reflected the mood throughout the event commenting: "visitors have been quality visitors" and confirmed that the company would book additional stand space for next year's show. For Jamo, Business Manager Bjarne J¿hnke commented: The good balance between those attending from the commercial and residential sectors offered excellent opportunities for cross fertilisation between the two."

Manfred Freiberger, Director International Sales and Marketing, Stewart Filmscreen Corporation, noted the success if the company's participation in the educational programme. In particular the three hour training class by Don Stewart, which completely sold out. He stated: "now we have a show in Europe, where we want it and need it."

D-tools; founding exhibitors "we are very pleased with the progressively positive return on our investment. Our corporate objective in 2005 is to establish a firm anchor in Europe. Whilst ISE 2004 was a great foundation, ISE 2005 has fully met and in many way exceeded our expectations to acchieve our goal."

Before the close of ISE 2005, over half the exhibitors had re-booked for the next event. With the majority opting for larger booths, ISE 2006 already exceeds the total stand area of this edition and is on course to increase by at least 50% next year.

In true European spirit, the third edition of ISE is set to take place in Brussels, providing a central European location at the heart of the EU community. Brussels has been chosen because of its accessibility with good road, air and high-speed rail connections with other major European cities, including London, Paris and major German cities. ISE 2006 will be held at the Brussels Expo, 1st - 3rd February 2006. The show will occupy Halls 5 and 6, accommodating the anticipated rate of growth in both numbers of exhibitors and attendees alike.

www.iseurope.org