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CineWide with AutoScope Widens Appeal of Runco's Video Xtreme Projectors (2/2/2005)

The World's Finest Home Theater Products Manufacturer Equips Projectors to Display Movies in 2.35:1 Aspect Ratio with All Original Quality

Runco International, Inc., the world leader in high-end home theater video display technology, continues to establish new standards for home cinema excellence by equipping a number of its renowned DLP projectors with Runco's exclusive CineWide with AutoScope technology. This feature allows Runco projectors to utilize the full capability of their DMD chips, displaying movies formatted in the 2.35:1 aspect ratio with increased resolution and brightness. The new AutoScope function allows users to control the motorized anamorphic lens assembly via RS-232 commands for simple setup and an improved theater experience. Adding the CineWide with AutoScope option to its projector portfolio is a representation of Runco's ongoing commitment to deliver pristine cinema picture quality through its cutting-edge engineering.

"Developing breakthrough imaging technologies that give home theater enthusiasts a movie experience unlike any other is our mission at Runco International," said Bob Hana, president of Runco International, Inc. "CineWide, now with AutoScope, allows viewers to enjoy all of their favorite movies in breathtaking high-definition, particularly those filmed in the CinemaScope 2.35:1 aspect ratio. It eliminates annoying black bars to enhance widescreen viewing and, with AutoScope, the motorized unit can now be controlled via remote to automatically shift the lens into place."

Each Runco projector equipped with CineWide with AutoScope is enhanced not only with a new lens configuration but also with software, which is programmed to ensure uncompromised widescreen reproduction of movies originally filmed in the CinemaScope 2.35:1 format. Through a combination of electronics and optics, each projector is able to take advantage of every pixel on its DMD chips, thereby producing a 2.35 image with enhanced resolution and increased brightness. Regardless of the video source used, these projectors maximize clarity, color saturation and contrast of all source material. Each projector is also able to fully maintain all high-definition resolution or upgrade pictures to virtual high-definition for widescreen projection. Runco currently offers CineWide with AutoScope as an option for the following Video Xtreme 3-chip DLP projectors: VX-2c, VX-50d, and VX-40d.

www.runco.com