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Toshiba Announces Expansion of Award Winning DLP Projection Television Line Up for 2005, with 'TALEN X' (24/1/2005)

Expanded line will offer consumers new screen sizes and the first "TALEN X" 1080p DLP models for a superior home theater experience

Toshiba America Consumer Products, L.L.C., (Toshiba) today announced that it will showcase its full line up of ten DLP(TM) Projection TVs at CES 2005. Featuring models in both the Cinema Series(R) and TheaterWide(R) lines, Toshiba continues to offer consumers one of the broadest arrays of DLP TVs available today.

Looking forward, Toshiba also announced that it will expand its portfolio of DLP TVs in 2005 to include new larger screen sizes, and the new "TALEN X" 1080p Engine. With TALEN X, Toshiba utilizes superior design and technology to further enhance the home theater experience.

In recognition of its investment in technology and design, Toshiba has been given four prestigious 2005 CES Innovations Awards including one for its 62HMX94 DLP set. In particular this award recognizes Toshiba's investment in advancing the consumer's viewing experience through the development of TALEN(TM) - Toshiba's proprietary Digital Light Engine and PixelPure(TM), the innovative Digital Video Processing Suite designed to provide consistently high picture quality.

"The response to our 2004 DLP PTV line-up has been overwhelming," said Scott Ramirez, Toshiba America Consumer Products VP, Marketing. "We are proud that the industry has recognized the quality of Toshiba's TALEN and PixelPure technologies with the 2005 Innovations Award. But, two years ago Toshiba started 1080p Micro-Display PTV in the industry. Now, we're back with 1080p. With our new TALEN X 1080p engine, we take micro-display picture quality to the next level. Micro-Display PTV is a Toshiba core competency, and we are committed to continuing to utilize cutting edge technology to provide the best possible home theater experience."

Toshiba's Award Winning Technology

The technology at the center of these sets is a proprietary Digital Light Engine named TALEN (Toshiba Advanced Light Engine) designed and manufactured by Toshiba. This system utilizes Texas Instruments' step-up HD2+ chip to provide high resolution with improved brightness and contrast. At less than 16" deep, these sets have a flat panel-like appearance and occupy considerably less space than traditional rear projection sets.

Another development from Toshiba is the incorporation of the PixelPure(TM) Digital Video Processing Suite. Utilizing Toshiba's advanced circuitry, PixelPure delivers the consistent quality picture expected from Toshiba TVs. Seven Key PixelPure components include:

* 6.2 Million Pixel Over Sampling - for Higher Perceived Resolution with Decreased Image Distortion * Real Speed Progressive Scanning - uses Additional Sampling Points to Create Smoother Diagonal Lines * Dynamic Contrast Enhancer - for Higher Perceived Contrast and Increased Color Saturation and Purity * Super Real Transient and Small Signal Sharpness - for Sharp Transitions from Dark to Bright * Color Transient Improver - for Sharp Transitions on Color Changes Without Bleeding * Color Detail Enhancer - to Maintain Fine Image Detail in Color Saturated Areas

The DLP PTV line up also employs the TheaterFine(TM) DFP Screen technology with a Digital Fine Pitch and Anti-Glare Coating that results in increased detail and noticeably deeper blacks. There is even the Radiance(TM) DC Lamp technology with high brightness and lower power modes (for extended life), and a Quick Restart feature that allows the sets to restart quickly after power down.

Additionally, all Integrated HDTV models feature the Toshiba Seine(TM) Processor. Seine provides the processing power necessary to create the Toshiba quality picture and feature set that make Toshiba a leader in the projection television market.

Even More Features

All of the DLP sets with integrated HDTV tuners are loaded with features for a transition into HDTV. Toshiba's sets come equipped with ATSC and QAM tuners, which enable the sets to receive both digital terrestrial and digital cable broadcasts. All integrated sets also feature two IEEE1394 ports with industry standard DTVLink capability, necessary for digital networking and recording.

To further increase user functionality, Toshiba integrated HDTVs also include TV Guide On Screen(R), an Interactive Program Guide, for simple, user- friendly channel navigation. This guide is key for new TVs with Plug & Play Digital Cable capability, as the new digital cable system does not otherwise provide a guide. All integrated sets offer a CableCARD(TM) (formerly POD) slot for digital cable compatibility. These models feature the TheaterNet(TM) 1394/IR control system for external device control, and an OmniViewer(TM) Memory Card Slot (which accepts five types of memory cards) with JPEG viewer for viewing of digital photos.

The full line of Toshiba DLP TVs feature many of the key technologies that the company has been known for, including: CableClear(TM) DNR+, SRS(R) WOW(TM), HD Window(TM) POP, and now an HDMI(TM) digital input.

The Line Up

All 2004 DLP models are available now through retailers nationwide. TheaterWide models include three HD Monitor DLP PTV tabletop TVs: 46HM84 (46", $2,699.99), 52HM84 (52", $2,999.99) and 62HM84 (62", $3,699.99), and three Integrated HD DLP PTV table top TVs: 46HM94 (46", $2,999.99), 52HM94 (52", $3,299.99) and 62HM94 (62", $3,999.99).

In its Cinema Series line, Toshiba has a total of four DLP TVs. The 52HMX84 (52", $3,299.99) and 62HMX84 (62", $3,999.99) HD Monitors and the 52HMX94 (52", $3,599.99) and 62HMX94 (62", $4,299.99) Integrated HDTVs.

All of the DLP TVs feature the stylish cabinet design that is synonymous with Toshiba. The TheaterWide DLP units are graced with a silver cabinet with a grey bezel and the Cinema Series units are silver with a black bezel, an acrylic bezel cover and an aluminum panel.

www.tacp.toshiba.com