News

New DisplaySearch Report Provides TV Shipments for All Regions and Technologies by Brand (4/1/2005)

DisplaySearch, the worldwide leader in flat panel display (FPD) market research and consulting, has launched the one-of-a-kind Quarterly Global TV Shipment and Forecast Report which reveals TV brand market share in every region for each technology by size and resolution. The new report covers five regions--Japan, North America, Europe, China and ROW--and provides shipment data by technology/region/size/resolution on a sell-in basis for over 30 different brands. In addition, it projects shipments by technology and size on a rolling eight-quarter and four-year basis by region, size and resolution. This comprehensive, detailed report also reveals tube/panel/imager shipments and share, as well as provides an updated bill of materials for all TV technologies. In addition, it provides component design wins by TV product, identifies key strategic issues facing each technology, and provides current and projected street prices for each technology by size and resolution. Subscribers will also receive a weekly flash report covering product and channel trends.

The initial report covers Q3'04 results. Q4'04 brand results will be released in early March in time for the 7th Annual DisplaySearch US FPD Conference. Examples of some of the content for LCD TVs, PDP TVs, DLP RPTVs and LCD RPTVs are described below.

In the case of LCD TVs

-- LCD TV shipments exceeded expectations in Q3'04, rising 36% Q/Q and 106% Y/Y to 2.2M units.
-- Europe overtook Japan for the first time, reaching a 35% share on 71% growth. Japan fell to the second largest market despite 15% growth and a 29% share. North America also enjoyed rapid growth up 46% resulting in a 26% share. China accounted for a 3% share with ROW at 7%.
-- By size, 20-21" remained the dominant category with a 25% share worldwide, up from 23%. 30-32" became the second largest category with an 18% share, up from 13%; 15" and 26-27" were the next largest categories at 15% and 14%, respectively.
-- Sharp retained the #1 spot and improved its share from 27% to 28%. Philips rose from #3 to #2 overtaking Sony with an 11% share, Sony dropped to #3 with a 10% share, and Samsung overtook Panasonic to earn the #4 spot, leaving Panasonic at #5 and LGE/Zenith at #6. Sharp was particularly dominant in Japan with a 42% share. By supplier by region, Sharp led in each region, except China where TCL was #1. By supplier by size, Sharp led in all the major size categories.
-- As prices continue to fall, larger LCD TVs are gaining share with greater than 21" TVs rising from a 35% share in Q2'04 to a 42% share in Q3'04. However, in North America, smaller TVs continue to dominate with 21" and smaller holding a 66% share.

In the case of PDP TVs

-- Shipments reached 714K units with North America earning the highest share at 36%, Europe at 33%, ROW at 13%, Japan at 12% and China at 6%.
-- By size, 42" WVGA (852 x 480) reached a 54% share worldwide, with 42-43" XGA/SXGA (1024 x 768-1024) earning a 21% share and 50" HD (1280-1366 x 768) holding a 9% share. Interestingly, while 42" ED dominated worldwide, in Japan it earned just a 16% share with 42" XGA/SXGA at 43% as Japanese consumers demand higher resolution.
-- By supplier worldwide, Panasonic was #1 with a 20% share overtaking Sony, which fell to #2 with a 13% share. Rounding out the top six were LGE with a 12% share, Hitachi and Samsung at 8%, and Philips and Pioneer at 7%. By supplier by region, Panasonic led in North America, Japan and Europe, Samsung led in China and LGE led in ROW. By supplier by size, Hitachi led at 32" and 55", Panasonic led at 35-37" WVGA and 42" WVGA, Sony led at 37" XGA/SXGA, Pioneer led at 42-43" XGA/SXGA and 50" HD and LGE/Zenith led at 60"+.

In the case of DLP RPTVs

-- Shipments reached 180K units in Q3'04. -- North America dominated this market with an 82% share followed by China and Europe at 3% each and ROW at 11%.
-- By size worldwide, 50-54" led with a 59% share followed by 45-49" at 15%.
-- By supplier worldwide, Samsung led with a 69% share followed by LGE at 9% and TTE at 7%. Other brands with Q3'04 shipments included Amoi, Changhong, Hisense, Loewe, Mitsubishi, Optoma, Panasonic, Skyworth, SVA and Toshiba. Samsung led in each region with its share ranging from 33% to 72% depending on the region. By size, Samsung led in each category except 40-44" where LGE/Zenith earned the top share. All shipments were 720p, with 1080p shipments expected to start during 1H'05.

In the case of LCD RPTVs

-- Shipments reached 242K units in Q3'04.
-- North America dominated this market with an 81% share followed by ROW at 12%, Europe at 5% and China at 3%.
-- By size worldwide, 40"-44" led with a 42% share followed by 50"-54" at 32%.
-- By supplier worldwide, Sony led with a 65% share followed by Panasonic at 14%, Hitachi at 11% and LGE/Zenith at 9%. Sony led in each size category except 45"-49" where it does not have a product. Sony also led in each region with its share ranging from 64% to 72% depending on the region.

The Quarterly Global TV Shipment and Forecast Report also provides brand share for total TV shipments in a given region. For example, China's Q3'04 TV shipments reached 7.8M units in Q3'04 with CRTs earning a 94% share. Konka was the top brand closely followed by TCL, each with an 18% share, followed by Skyworth and Changhong with each holding a 13% share.

This report also provides similar information on CRT TVs and CRT RPTVs.

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