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Research and Markets: Analysis of the Worldwide LCD TV Market for the Years 2004-2008 (16/12/2004)

Research and Markets has announced the addition of Worldwide LCD TV 2004-2008 Forecast and Analysis: Thin Is In to their offering.

This study examines the worldwide LCD TV market for the years 2004-2008. Healthy supply and aggressive brand competition in the LCD TV market will lead to mass-market prices, which in turn will lead to the selling of these products within mass-market channels such as Wal-Mart and Costco along with traditional computer and audiovisual establishments. Following the well-charted path laid forth by LCD monitors, LCD TV performance will become commoditized, unit growth for certain size segments will depend entirely on price, brand loyalty will fade, and healthy Internet sales will follow ? markedly different from traditional face-to-face TV-buying habits.

"The emergence and maturation of the LCD TV market will impose slow but inevitable downward pricing pressure on all television technologies in the near term. LCD TVs, of course, need to come down in price, come up in size, and then exhibit both trends at the same time to be a legitimate threat against direct-view CRT and RPTV. As such, the demise of the CRT-based television is not slated to happen until well after the end of our forecast period." ? Eric Haruki, research manager, Displays and Projectors research.

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