News

CEA To Preview Digital Imaging Retail Training At 2005 International CES (1/12/2004)

Latest 'CEKNOWHOW' Module Sponsored By CEA's Digital Imaging Special Interest Group

The Consumer Electronics Association (CEA) today announced the latest enhancement to its online retail training program, CEknowhow (www.ceknowhow.com), will focus on the digital imaging product category and will be previewed at the 2005 International CES, the world's largest annual technology tradeshow, January 6-9, in Las Vegas, Nev. The digital imaging module is sponsored by CEA's Digital Imaging Special Interest Group (SIG). The module will be on display in the "Experience CEA" exhibit area located in the Las Vegas Convention Center (LVCC) Grand Lobby.

"The goal of the CEknowhow.com program is to grow the industry with a brand agnostic training program that will increase both consumer and retail sales associate product knowledge," said CEA President and CEO Gary Shapiro. "CEA Market Research found in a recent consumer survey that only 31 percent of respondents who had consulted retail sales staff during a digital camera shopping excursion found the staff very knowledgeable about digital cameras. By extending CEA's CEknowhow.com retail training program to digital imaging, we hope to provide retailers with a tool to improve those numbers and maximize the customer experience."

CEA noted the digital imaging training module would cover more than digital camera sales, extending into the editing, storage and sharing of images. The module will include five chapters: Digital Imaging for Your Lifestyle; Capturing Images; Processing Images; Sharing Images; and Managing Images. Retail sales associates will become certified once they complete all five chapters of the CEknowhow.com digital imaging module.

CEA's CEknowhow.com retail training program launched in 2003 with a wireless module and now also includes modules for: audio, DTV, home networking and mobile. Designed to equip retailers with up-to-date online training for sales associates, CEknowhow.com is customizable, allowing retailers to license and tailor the program to suit their particular needs. More than 22,000 sales persons have completed training via CEknowhow.com.

www.CEknowhow.com