News

Audica Offers A New Sonic Experience (15/11/2004)

The loudspeaker revolution shows no signs of abating and the launch of a new brand is offering a whole new concept in home cinema audio.

Audica offers industry solutions to the dealer and the end user, and is the result of research and development by a consortium of engineers and designers throughout Europe. Inspired by the ongoing revolution in loudspeaker technology, the Audica vision is to create stylish solutions with a focus on innovation in custom products.

UK company Pulse Marketing is the driving force behind the launch of Audica, which was first unveiled to the trade at the CEDIA UK Expo in June this year.

Pulse Marketing's Mike Beatty: "In such difficult trading times, it is important to give retailers an edge - we believe that Audica is exactly the edge that many dealers have been looking for to attract a new kind of customer into their stores."

With innovation very much in mind, the first wave of products from Audica is the CS-Series, which comprises the System 1, System 2 and System 3 loudspeaker packages, and the CS-Series Plasma Stand.

One of the highlights is the CS-LCR, a left front, right front, centre channel speaker in a unique one-box design. It can be placed beneath or above a display, providing an elegant alternative to the usual format of three separate boxes to provide the front output. The left-centre-right speaker forms part of a £650 speaker system comprising a pair of rears and a subwoofer.

Pulse Marketing's Mike Beatty: "No one else is offering such a solution like this at such a price point. With Audica we provide real solutions. People want their home cinema equipment to be discrete, and we deliver. The Audica left-centre-right speaker provides a three-in-one option that sits neatly under the screen."

The one-box CS-LCR is just one of a range of exciting new products available from Audica, and Pulse Marketing is already overseeing the development of further solutions. With prices ranging from £650 to £1100, Audica offers something unique, innovative and affordable, with good margins for dealers.

www.pulsemarketing.org
www.audica.co.uk