News

Denon voted a Cool BrandLeader by the UK Superbrands Cool Council (26/10/2004)

As defined by the Cool Council "Cool BrandLeaders are brands that have become extremely desirable among style leaders and influencers. They have a magic about them, signifying that users have an exceptional taste and style."

This is what they said; "Denon dazzles with the excellence of its product, not it's advertising spend."

What does Denon have in common with MTV, Diesel Audi, Agent Provocateur, Gaggia, Moet et Chandon and Oakley?

Each was named by Britain's "Superbrands Cool Council" as one of Britain's coolest brands. Chosen from the tens of thousands of brands on the UK market, short listed down to 700 and then just 50 brands chosen. Denon is proud to be in the company of so many market leaders.

Denon is unusual amongst the winners, in that the 'cool' result is due to word-of-mouth from satisfied users and sheer product quality, not to the huge ad budgets enjoyed by most of the other winners.

The accolade will receive extensive publicity and Denon is featured in a DPS in the glossy style book covering the Awards, that will be cover mounted on Dazed & Confused Magazine.

Mike O'Mahony MD Denon UK: "In an increasingly downmarket world, Denon's success proves that quality still counts."

www.denon.co.uk