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News
DTS Technology Mandatory Audio Format for Blu-ray
and HD-DVD Next Generation Disc Standards (29/9/2004)
Single Audio Track Provides High Performance For
New Formats and Backward Compatibility With All Existing DTS Decoder-Based
Consumer Electronics Products
DTS (Digital Theater Systems, Inc.) (NASDAQ: DTSI)
today announced that its DTS Coherent Acoustics coding system has
been selected as mandatory audio technology for both the Blu-ray
Disc (BD) and High Definition Digital Versatile Disc (HD-DVD), the
two next generation high-definition disc formats for home video.
In addition to the Company's core technology, DTS' extension technologies
have also been selected as options. Encompassing higher data rates,
lossless operation and additional channels, DTS' extension technologies,
identified by the DVD Forum (HD-DVD) and Blu-ray Disc Association
collectively as DTS++, have been approved as optional features on
both HD-DVD and Blu-ray Disc. DTS++ is also the only lossless audio
technology selected for both disc formats.
"As a mandatory technology in the next generation
standards, a DTS decoder will be built into every next generation
player that incorporates either HD-DVD or Blu-ray Disc, therefore
allowing content providers the freedom to choose the audio technology
best suited for their needs," said Jon Kirchner, President and CEO
of DTS. "We are both excited and pleased, and believe that this
is a vote of confidence in DTS' technology and market leadership.
Although we do not expect to see revenue until the next generation
products become available, we believe the mandatory inclusion sets
the stage for a very positive future."
"Over the past several years, we have seen
a marked increase in DVD titles that include DTS soundtracks, and
we expect this number to accelerate as DTS becomes an audio standard
for next generation formats," said Patrick Watson, Senior Vice President,
Strategy and Business Development at DTS. "The mandatory inclusion
of DTS in both the HD-DVD and Blu-Ray standards demonstrates the
industry's support for value-added DTS audio technologies. At the
same time, DTS remains committed to artists, consumers and the industry
by continuing our tradition of developing new technologies that
offer superior performance and backwards compatibility."
DTS Coherent Acoustics
DTS Coherent Acoustics, first introduced
into the market in 1996, was designed to be both extensible and
backward-compatible based on its core + extension structure. Subsequent
extensions to the original 5.1-channel format were an additional
discrete channel for 6.1-channel audio (DTS-ES), and a 96 kHz sampling
rate for high-resolution audio (DTS 96/24). DTS audio tracks using
either of these enhancements can be played on any existing DTS decoder,
making them compatible with more than 280 million DTS-licensed consumer
electronics products today, with advanced decoders able to play
the extension data.
Now, with the extra space and bandwidth afforded
by HD-DVD and Blu-ray Disc, content providers and consumers alike
can appreciate DTS audio tracks encoded at data rates greater than
1.5 Mbit/s, all the way to fully lossless operation - meaning that
the soundtrack is bit-for-bit identical to the master. Both the
mandatory DTS core technology, as well as optional higher sampling
rates such as DTS 96/24 and additional channels up to 7.1, enable
both Blu-ray Disc and HD-DVD formats to offer DTS' premium audio
quality to consumers while retaining compatibility with all existing
DTS decoders. This is the only approved coding system offering this
range of performance yet maintaining full backward compatibility,
therefore allowing a single audio track to provide advanced features
and to support the large population of existing multi-channel preamps
and receivers.
HD-DVD and Blu-ray Discs are next generation
packaged media formats with large storage capacity capable of delivering
high-definition video in addition to other advanced technologies
for an enhanced consumer experience.
www.dtsonline.com
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