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News
Barco sells its Home Cinema activity to French TEC
(27/9/2004)
Barco has sold its Home Cinema activity to French
TEC. With its product brand DreamVision, TEC is the world-leading
independent Home Cinema specialist in high-end home video.
The Home Cinema activity of Barco was part
of the Media & Entertainment division. Within Barco, the Home Cinema
activity was the only one still focusing on the consumer market.
As Digital Cinema is about to develop in
the next couple of years, management will now be able to fully focus
on this professional visualisation market.
TEC/DreamVision will take over the products,
sales force, distribution channels and all rights and commitments
of Barco's Home Cinema activity and it will continue Barco's award-winning
CineVersum productline under the product brand name CineVersum "powered
by Barco". As such TEC/DreamVision will be selling this brand and
the DreamVision brand through two different channels.
In this way, existing Barco customers will
keep benefiting optimal support from the leader in the Home Cinema
market.
In 2003, Barco's total sales in Home Cinema
were about Û 10 million, whereas TEC/DreamVision expects to realize
a sales figure of Û 20 million in 2005. As Barco's and TEC/DreamVision's
distribution channels are complementary, this transaction will significantly
strengthen the market position of TEC/DreamVision.
This transaction results in Barco now being
fully focused on nothing but professional visualization markets.
It will have no significant effect on the results of Barco.
www.barco.com
www.dreamvision.net
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