News

Sharp Partners Anders+Kern in Cross-Channel Agreement (23/8/2004)

Sharp has appointed Anders+Kern as a trade only distributor for its business and home cinema projector ranges. Selected for its expertise in corporate install, control systems, home cinema and education, the agreement with Anders+Kern testifies to Sharp's efforts in broadening its commitment to the distribution channel.

Dave Barton, Divisional Manager for Projectors at Sharp commented, "A year ago we revealed how we intended to move strongly towards distribution as a means of providing enhanced access, coverage and service to our growing dealer base. Anders+Kern's status as a trade only distributor and cross channel capabilities were key to the signing of this agreement, in assisting us to realise these goals."

He continued, "Offering the finest demonstration and training facilities that the industry has to offer at its headquarters in Mildenhall coupled with a comprehensive range of ongoing after sales support services, Anders+Kern is truly well positioned to assist the dealer community in embracing multifarious end user markets."

Adding to this, Derek Kuziw, Managing Director at Anders+Kern said, "Sharp's increasing emphasis on DLP is very much in keeping with our own expansion plans in this area. Hence, we are extremely pleased to be including its range of well known and highly respected DLP projectors into our existing portfolio as we get set to strengthen our home cinema and business projector proposition further."

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