News

niro1.com Launches Second-Generation Surround Sound Systems (6/8/2004)

Legendary Audio Innovator Niro Nakamichi Takes the Next Bold Step with the Technology That Made Single-Speaker Surround Sound a Reality

niro1.com USA Inc. unveiled four additions to the NIRO 1.1 Series that offer the home theater, PC and gaming markets an expanded line of easy-to-use, single-speaker, surround sound systems. The new NIRO 1.1 Series includes: The NIRO 400, NIRO 600, NIRO 1.1 PRO II and NIRO Reference. Following the trail blazed by the revolutionary NIRO 1.1 in 2003, each system delivers thrilling 5.1 surround sound from a single speaker box.

Featured across the series is the compact SPA digital amplifier, running NIROSON(R) processing with an onboard DSP (Digital Signal Processor) able to perform 600 million calculations per second. The NIROSON(R) processing is a revolutionary implementation of an HRTF (Head-Related Transfer Function) algorithm. This creates a vivid surround sound field in any room, from one speaker box.

The SPA is plug-and-play, with both coaxial and optical digital audio inputs, and is compatible with all DVD players and DVRs, as well as all cable and satellite HDTV receivers. These digital audio inputs on the SPA enable NIRO to target the growing number of users who watch DVD movies on their personal computers and the PC, XBOX(R) and PS2(R) gaming markets.

"These four systems are proof of NIRO's commitment to bringing the benefits of single-speaker surround sound to a broader market," said Lonnie Pastor, Vice President of niro1.com USA Inc. "An ever growing number of people are watching DVDs and gaming on their PCs, not to mention the vast console gaming market. The NIRO 400 allows them to enjoy true surround sound more easily than ever before possible because of NIRO technology."

The Reference ($900) is the benchmark NIRO home theater, surround sound system. Its 5 three-inch drivers, lacquered compact enclosure and ported subwoofer make unparalleled home theater performance easy and accessible in any space and any video display.

The 1.1 PRO II ($800) home theater system, with new NIROSON(R) algorithms, raises the bar set by its namesake, the NIRO 1.1 PRO -- the single-speaker 5.1 surround sound system that revolutionized the home theater market.

Targeted to the base of the home theater market, the NIRO 600 ($600) incorporates five drivers in its enclosure and a new low profile subwoofer. Belying its size, the NIRO 600 generates a broad surround sound field in any room and doesn't require technical expertise to achieve perfect performance.

The NIRO 400 ($450) also houses five drivers but has a more compact enclosure. Its slim subwoofer is ideal for apartments, dorms and offices. The monitor mount accessory allows the NIRO 400 speaker to be easily affixed to the top of a TV, computer monitor or laptop, while still delivering vivid surround sound for gaming and watching DVDs, without clutter or hassle.

All NIRO surround sound systems are sold exclusively at http://www.niro1.com. "Offering our systems manufacturer direct saves our customers from paying retail markup," Pastor said. "If we sold our systems in stores, they'd pay higher prices and still not know what it sounds like in their home. We invite our customers to try a NIRO system. With our thirty-day, money-back guarantee, there's no risk. It sets up in minutes and they'll be able to decide for themselves."

www.niro1.com