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News FX Offers £140,000 Worth Of Plasma-Lift Cabinets At No Cost To Dealers (7/6/2004) CEDIA 2004 expo saw the launch of newcomer FX furniture Ltd, a specialist manufacturer of luxury automated A/V furniture from Retford, Nottinghamshire. The company showcased two innovative furniture designs to help people blend plasma screen equipment into their homes. At the expo, FX was offering up to 50 dealers and distributors their compact automated 42" plasma lift cabinet at no-cost as an incentive to build up their distribution network. The new compact plasma lift cabinet boasts an array of features to make it easy to install, low maintenance, quiet operation and a built in 'smart' ventilation system to help keep the plasma cool. "FX made a conscious decision to launch compact cabinets first" says marketing director Craig Clarkstone, "as European homes tend to be much smaller than those across the Atlantic. With the increasing interest people have in their homes and interiors thanks to the current UK property boom, automated furniture and specialist cabinetry is becoming more popular." It's the ambition of FX to help everyone enjoy the luxury of home automation, without being prohibitively expensive.
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