News

Pulse Marketing will present the Fusion Lounge (1/6/2004)

Pulse Marketing will present the Fusion Lounge, an integrated, state-of-the-art, interactive installation which includes a reference cinema system. Companies participating in this display include Artcoustic, AWE Europe, Barco, Chord, Crestron Definitive Technology, Future Automation, Kube Designs, Kuban, Lutron and Screen Research.

The Fusion Lounge

A unique, inspiring and truly collaborative project takes all of Hall 7 where Pulse Marketing presents an Expo first, The Cinema Lounge. Developed in partnership with leading equipment manufacturers, this integrated, state-of-the-art, interactive installation, complete with a dedicated, fully complementary chill-out area, will open your mind to the latest wonders of home cinema technology. For the full-on, Expo wow factor, check out the ultimate home cinema experience.

Cutting-edge products on show in stylish concept area

CEDIA Expo UK is set to make even more of a splash this year, thanks to an innovative collective of manufacturers and distributors. The group has come together to showcase some of the industry's best brands in 'The Fusion Lounge' - a stylish, specially designed concept area ideal for experiencing the products in 'real life' conditions.

Set within its own dedicated area at the CEDIA Expo at Birmingham's ICC, the Lounge will feature a beautifully designed reference cinema system, and a separate concept area for those involved to display selected exclusive products and meet with clients. Six-foot banners flanking the registration area will show the way to the Lounge, which will be reached via the walkway. Kathryn Reynolds of Kube Design has created the stylish environment for 'The Fusion Lounge', seen in the concept drawings attached to this release.

The contributors comprise a complementary group of manufacturers & distributors, chosen for their reputation and suitability for this event. Each company is unique in its field, but collectively they epitomise exactly what custom installation is all about Ð incredible products united to create beautiful living environments. Contributors include Artcoustic, Barco, Lutron and Crestron. (See below for full list of partners.)

Both CEDIA and the Fusion Lounge team are sending out invites for this unique event, which will take place over the three days of the show on June 2nd to 4th 2004. Invitations are being mailed out to key architects, designers and property developers, along with all CEDIA members, custom installers and the relevant press. The event will be heavily promoted at CEDIA Expo, and all attendees will be encouraged to sample the Custom Lounge hospitality, which includes a full size American Pool Table, plenty of drink and a place to chill out after the stresses of the day.

Fusion Lounge Contributors

Artcoustic
AWE Europe (Philips Mirror TV)
Barco
Chord company cables
Crestron
Definitive Technology Mythos
Future Automation
Kube Designs
Kuban / Kubik Kabinets
Lutron
Pulse Marketing
Screen Research
More to be confirmed...

www.pulsemarketing.org