News

Abrocour scoops New Business Award for leading consumer revolution (27/5/2004)

Abrocour, which provides the wireless IT fixture and fittings to new homes, has won Best New Business in the New Media Age Awards 2004, announced last week. The company which was set up just 9 months ago has ambitious plans to install its innovative Openhome system in 50,000 of the 200,000 new homes built in the next year and is well on the way to reaching its target.

"We're delighted to have been recognised by New Media Age with this award for our achievements, we believe we are leading a revolution for consumers Ð it won't be very long before they expect to buy an ehome, one that is fully IT enabled:" explained Sam Sethi, CEO of Abrocour.

Whilst there are other companies looking to encourage consumers to take up complex wired home automation systems with elaborate functions to operate curtains, appliances and lighting, Open Home's simple, practical and wireless approach to home connectivity and infotainment scored points with the judges of the award because it recognises real consumer desires and aspirations.

Openhome utilises the very latest in cutting edge wireless technology by teaming up with world leading companies including BT, Elonex, HP, Intel and Microsoft to offer consumers the ultimate digital lifestyle but at the same time provides consumers a practical and usable system - a wire free solution with broadband access including home monitoring alarm systems and a Microsoft Windows Media Centre PC.

Sam Sethi continues: "Let's face it in reality the majority of consumers are technophobic and wouldn't know where to start when asked to use a keyboard and mouse but at the same time they would like to access the internet for information and entertainment services, if only it was easy. With Openhome, we provide consumers with a Media Centre PC which serves as their TV, Personal Video Recorder, hi-fi, web browser, internet radio and a personal computer but all these functions plus the internet can now be accessed from one familiar device a remote control. "

Abrocour is currently in the process of implementing projects with 8 of the top 10 housebuilders with a view to pre-installing Openhome as a standard service in all new builds. Mark Rees, COO, Abrocour explains: "Housebuilders are in a strong position with demand exceeding supply, but they like everyone else they need to differentiate themselves from their competitors to further increase sales. Openhome can help them do so with no additional cost whilst saving them time by not having to pre-wire the home."

www.abrocour.com