News

Total US Advanced TV Market Surpasses $4.3B In 2003 (1/4/2004)

Plasma televisions are the big winners for the year, generating the most revenues for retailers, while LCD TVs lead in unit sales

According to a joint report by Quixel Research and Home Theater Research Group (HTRG), the dollar value for all advanced TVs surpassed the $4.3B mark in 2003. Advanced TVs include a wide range of products, from flat screen TVs based on LCD or plasma technologies, to rear projection TVs designed around microdisplays and front projectors.

"Despite the slow economy in 2003, consumers purchased over three times the number of advanced TVs than in the previous year", comments Tamaryn Pratt, Principal at Quixel/HTRG. "We have witnessed phenomenal growth in every product category, proving that each has its suitable space in the home" she adds.

The newly published USA Advanced TV Market Review finds that almost half the revenues (48%) came from plasma TVs, while LCD TVs and microdisplay rear-projection TVs garnered each about 22% of revenues. Front projectors accounted for 7% of revenues.

"We have experienced tremendous expansion across all our advanced TV product offerings, particularly our Grand WEGA microdisplay and flat-panel plasma and LCD TVs," says Tim Baxter, senior vice president at Sony Electronics' Home Products Division. "Seeing is believing... spectacular high definition images coupled with larger screen sizes in new, sleek designs have caught on with consumers."

The USA Advanced TV Market Review found that in excess of 1.5B units sold in 2003, with LCD TVs reaping more than half the market.

www.quixelresearch.com
www.htrgroup.com