News

Brand new Adding Value Sales Training Initiative for AV Dealers (10/3/2004)

Helping AV Sales Professionals identify and maximise the opportunity to add value to any sale is the prime objective of a brand new sales training course developed by leading training and consultancy company D3. This intensive 2-day sales training course, sponsored by leading AV distributors Paradigm Audio Visual and RGB Communications, will be held in Hungerford, Bedford and York from May 2004 onwards.

We are all only too well aware that products that once provided good margins, particularly display products like projectors and plasma screens have now become commodity items with ever lower margin opportunities. There is little prospect of long term prosperity for AV Dealers unless they either specialise in niche markets or find ways to increase margin on existing opportunities by adding value to the sale. The former approach is hardly risk free and demands vision and a long-term strategy but the latter, with the right training can be achieved relatively easily and quickly.

D3 have undertaken intensive research of the AV industry in the development of this comprehensive course that will provide sales professionals with all the tools they will need to help identify and make the most of such opportunities. "The net result of the programme will be additional revenue and margin for the dealers, solutions that will satisfy customer needs more fully and greater rewards for the sales person" said course leader and D3 Director David Sinclair.

Unlike other sales courses this one is dedicated purely to the needs of resellers within the AV industry and is the result of extensive research undertaken by D3. Course fees are £450 per head, with discounts available for multiple bookings. Courses are planned throughout the year with the first dates as follows:

* 5-6 May 2004 at RGB i-School, Hungerford

* 26-27 May 2004 at Paradigm, Bedford

* 16-17 June 2004 at AMX UK, York

"Both Paradigm and RGB Communications are proud to sponsor this new initiative" commented Paradigm Managing Director Greg Jeffreys. "Apart from hosting the courses at our and our partner's premises, we have no commercial influence whatsoever on the content. The D3 consultants will not try to influence any delegates towards our own products".

"Both Greg and I are delighted to be associated with a project like this that can help our clients and colleagues within the industry in such a positive manner" added RGB Communications Managing Director Gordon Innocent. "We have long believed in the value and importance of good training and are pleased that the RGB i-School will host one of the first courses."

www.rgbcomms.co.uk