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CNET Digital Living Puts the Hottest Consumer Electronics on Display in Eight-Room, Interactive Digital Home (2/2/2004)

CNET Digital Living Guides Consumers to the Ultimate Digital Lifestyle Based on Preferences and Budget Needs

CNET, the trusted source of information for millions of personal technology buyers around the world, and a property of CNET Networks, Inc. (Nasdaq:CNET), today announced the latest version of CNET Digital Living. Featuring an eight-room, interactive digital home, CNET Digital Living is the first editorial feature that lets users browse through product recommendations by expert, unbiased editors, in the context of an actual home setting, so they can learn how to build a digital home that fits their budget and lifestyle.

Launched in October, CNET Digital Living addresses the challenge people face in figuring out how the overwhelming range of cutting-edge consumer electronics products can fit into their lives. The site combines its editorial expertise, the collective knowledge of its audience, and cutting-edge interactive content to produce creative features such as "Gear Envy," "What's Your Style," and "Three I can't Live Without" -- all of which showcase the latest consumer electronics and how they enhance people's everyday lives.

The new eight-room home lets users "walk through" three types of living rooms (high-end, cutting-edge, and budget), two home offices (telecommuter's office and family home office), a kitchen, a recreation room, and a master bedroom. Removing the mystery of product compatibility, each room features products that work with each other. As users mouse over the products on display, they can easily retrieve information on editors' top picks for each category, as well as guidance and advice on how to build and set up each room. In addition to the digital home, a new feature called "Wireless Way" provides a step-by-step guide to setting up the wireless digital home from start to finish.

"CNET continues to be the leader in authoritative editorial coverage. Digital Living takes full advantage of the Internet to deliver an immersive experience, making it fun and easy for consumers to stay ahead of the fast-paced technology industry," said Tom Jones, senior vice president of CNET Networks. "The response to the first edition exceeded our expectations, and we're excited to follow it with an even more robust second version that is largely based on user feedback. As people's lifestyles continue to become even more sophisticated, so will CNET Digital Living, as it evolves to always meet the needs of our users."

CNET Digital Living editorial content is driven by CNET Personal Tech Radar, an ongoing survey of CNET users that provides its editors a real-time snapshot into the products consumers care about most, and what is motivating them to buy.

Sony Electronics and CNET Strengthen Partnership Through Digital Living's Success

Sony Electronics, the charter advertiser for CNET Digital Living in 2003, has signed on as the premier advertiser in 2004. CNET Digital Living enables Sony, a global leader in consumer electronics, to deliver its marketing messages to a highly targeted and engaged consumer audience, as they research products for purchase.

"We were the first to recognize the marketing potential of CNET Digital Living, which immerses consumers in an interactive content experience that lets them learn more about the latest in consumer electronics," said Patrick Vogt, senior vice president and general manager, Sony Electronics eSolutions Company, LLC. "The success of our first campaign on this site has proven that this is an ideal online setting for us to showcase our leading digital home technologies."

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