News

Would You credit it Ð Home Cinema finally takes off this Christmas thanks to Steljes (10/12/2003)

The home cinema market has always been seen and portrayed as the new and next frontier for the AV reseller base. Today, Steljes unveiled a simple, yet powerful reseller initiative to finally unlock the opportunity of this market. As a leader in the distribution of audio visual products, it has once again appreciated and added value to the reseller community by in effect putting 'money where it's mouth is'. The Steljes Home and Leisure division announced a unique programme to support resellers in the Home, Retail and Leisure markets by offering newly approved independent dealers a £5000 credit facility on leading brand Home cinema products.

Steljes feel that this offer is the ideal opportunity for dealers, who may be new to the Home Cinema Market, to establish a range of quality products. Steljes feels that the 'tipping point' for this market has now arrived as we approach the critical 'peak' selling season over Christmas and New Year. There is proven technology, a good and wide choice of products, and latent, and as yet untapped demand from end user consumers.

Steljes strive to support smaller resellers' business and feel that offering this credit facility complements the range of reseller tools they currently offer. Craig McDowell Home Leisure Channel Manager, comments: "the feedback we have from suppliers is that the time is 'now' for Home cinema products to go for 'prime-time', whereas our resellers are asking for encouragement and backing to launch into this high growth, high potential market. This programme underlines the value add of Steljes, whilst at same time aligning the aspirations of suppliers and resellers alike".

And just to add to the fun and momentum, as an additional incentive, all applications from resellers before the 12th December will also receive the latest MP3 player worth £100 and a £50 Virgin Gift voucher.

www.steljes.co.uk