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News Super Audio CD Gears up for Christmas (18/11/2003) The Super Audio CD teams at Philips, Sony and Universal Music are gearing up for a big sales push in the pre-Christmas sales period. Having formed a Super Audio CD project team, with a remit to promote the format to all sections of the audio industry from music studios to the record buying public, the companies see this busy period being the next progression in the format's establishment throughout Europe. Working together, the three companies have established marketing teams throughout key European markets such as Germany, Netherlands, Belgium, France and the UK. In many cases, representatives from other record companies, such as EMI and Sony Music supplement these teams. The promotional campaigns include press promotion, database marketing and point of sale promotion in many consumer equipment and music retail outlets. Three European Directors are marshaling this ambitious promotional campaign - Dirk de Clippeleir from Universal Music, Jos Bruins from Philips and David Walstra from Sony.
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