News

Gateway Enters Rear Projection TV Category With a 56-Inch DLP Model (30/10/2003)

Excellent Value in DLP Category Is One Third the Size of Traditional Rear Projection TVs

Undergoing a sweeping transformation from a traditional PC company into a branded integrator of personalized technology solutions -- a maker of digital gear that works together -- Gateway, Inc. today entered the rear projection TV market. It's now offering a 56-inch DLP(TM) rear projection TV that's less than 19 inches deep and available for just $3,799(1).

With the top-selling plasma TV line in America, Gateway is moving quickly to offer consumers a wider selection of cutting-edge TVs that break new ground on value and features. Overcoming two common objections to rear-projection TVs -- bulk and price -- the new Gateway 56-inch DLP(TM) or Digital Light Processing(TM) TV packs the benefits of rear projection into a package that's one-third the size of traditional rear projection TVs. Generating stunning HDTV pictures, it's perfect for consumers who want a big HDTV monitor(2) without the limited viewing angle and bulky design of standard rear-projection TVs.

Unlike competitive companies, Gateway's three-channel strategy includes the ability to showcase thin TVs, home theater systems and other CE devices in its nationwide network of 190 stores. This model enables consumers to evaluate how the products perform and work together before making a purchase decision. According to Gateway's customer satisfaction study, 94 percent of its TV customers during the past quarter reported making the purchase through a store, demonstrating the company's distinct advantage with its multi-channel direct model.

Gateway has become a leader in home entertainment in less than a year. After launching its first thin television in November 2002, Gateway became the top U.S. seller of plasma screen TVs(3). The company offers a full line of thin TVs -- ten LCD, plasma and rear-projection models ranging from 13-inches to 56-inches.

"Gateway's digital TV offering is unparalleled in terms of value, size and style," said Matt Milne, Gateway's senior vice president and general manager of consumer solutions. "The addition of a rear projection model opens an entirely new market for Gateway and presents another opportunity for the company to bring more homes the benefits of digital technology at a great value."

The rear projection TV is a comprehensive offering with built-in speakers and dual NTSC tuners. It also extends the ability to connect external devices including DVI-based DVD players, HDTV tuners, gaming modules and VCRs. Plus, it's the perfect visual medium for Gateway(TM) home theater systems, which enhance the entertainment experience with dynamic surround sound.

Ideal for big living rooms, the striking size makes viewing favorite programs a superb home theater experience. Its 1280 x 720 (720p) native resolution and 1000:1 contrast ratio create exceptional image clarity. The HDTV monitor(2) can receive a wide range of high-definition programming available now and coming soon.

Best-in-Class Picture-in-Picture Performance

An easy to use, "picture-in-picture" (PIP) function allows viewers to watch two shows at the same time -- one family member can enjoy baseball playoffs, while keeping an eye on the action in a football game. DCDi by Faroudja(TM) provides advanced picture management with the highest quality Faroudja(TM) video processing for cinema-quality video from multiple sources including DVD, VCR and cable. Leveraging a unique dual DCDi video processing system, the rear projection TV yields brilliant picture quality in both windows, which are compatible with different settings and formats, completely independent of each other. The benefit is maximum variability of PIP transparency, sizing and positioning options as well as multiple scanning modes including main+3, main+7 and main+11 for viewing several channels simultaneously.

The new rear projection TV comes with a Gateway OFR-1 Universal Remote Control that can manage up to 8 devices and a separate remote for controlling the picture-in-picture function and side-by-side viewing options. Dual headphone outputs include one for the main display and another for the picture-in-picture window. The TV also offers multiple HDTV component, DVI with HDCP, VGA/RGB, composite and s-video AV inputs.

DLP(TM) Technology Provides a Picture-Perfect

Image Gateway's new rear projection TV is based on Texas Instrument's Digital Light Processing(TM) or DLP(TM) technology. DLP(TM) technology reproduces source images more closely than other display solutions, resulting in a clearer projection. At the heart of DLP(TM) technology is the unique Digital Micromirror Device, which comprises an array of microscopic mirrors that reflect light more efficiently, thereby projecting a brighter picture. It's also more reliable than alternative technologies, since it's not susceptible to heat, humidity or vibration.

Availability, Warranty, Service and Financing

Gateway's 56-inch DLP(TM) rear projection TV (SHD-5610) will ship on Nov. 13. Customers interested in rear projection technology can get the advice they need from highly trained sales professionals at Gateway stores nationwide. Gateway supports its rear projection TVs with a one-year limited warranty(4) and offers custom installation services(5) and a wide range of extended support plans(4).

Notes

(1) All offers subject to change without notice or obligation and may not be available through all sales channels. Prices exclude shipping and handling.

(2) High-definition tuner required to receive digital programming. Must be purchased separately.

(3) Gateway had the best-selling home plasma display model for the period 11/02 - 8/03. Source: The NPD Group and Gateway.

(4) Limited warranties and service agreements apply; visit gateway.com or call 1-800-846-2000 for a free copy.

(5) Installation provided by third parties. Not available in remote locations. Call for details.

(6) Source: Fortune magazine, March 3, 2003.

www.gateway.com