News

13/10/2003

XCiting News: X10 enters the UK home surveillance market

X10 Wireless Technology, the leading global seller of home surveillance, security and automation products, today announced the launch of its United Kingdom division, including its website, www.x10.co.uk/grandopening

X10 is best-known for its tiny wireless colour video camera, the XCam2. This powerful camera and its assortment of accessories are used for both home and small business surveillance. For the first time, X10 is selling the XCam2 camera along with a wide selection of best-selling surveillance and home automation equipment that is exclusively designed and manufactured for use in the UK.

"Our success in the U.S. market makes entering the large UK market a terrific opportunity to extend the availability of our best-selling products," said Paul Curhan, SVP of Marketing. "With the increasing popularity of home surveillance systems in the UK, we're proud to offer an affordable product that's simple enough for anyone to install and use. We think that the people of the UK will appreciate the convenience and peace of mind that our range of home security and home automation solutions offer."

In fact, acceptance regarding the use of CCTV systems in public areas has risen recently, largely due to a decrease in crime in areas under a camera's watchful eye. According to New Scientist magazine, a simple plug-and-play CCTV system could reduce crime by up to 90%.

However, the high cost and complex installation of implementing many home surveillance networks has kept an effective security system out of the mainstream consumer market. X10's wireless surveillance systems are not only affordably-priced, but are easy to install and operate. A single-camera system-which transmits both audio and video-starts at £79.99, and installation is as simple as plugging the camera and receiver into standard outlets.

The versatility of X10's equipment is immediately apparent; the camera's addressable power supply allows 1-16 cameras to be networked together and operated with just one remote control. There are also an assortment of accessories that can be added, including infrared motion detectors and even a robotic camera mount.

www.x10.co.uk/grandopening