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News 13/10/2003 Super Audio CD installed base set to reach 4 million by Spring 2004 The latest market intelligence from Philips and Sony shows that Super Audio CD's installed base is growing exponentially. By the end of 2002, there were around two million players in use (with over 1 million in Europe). Latest market forecasts indicate that this figure is set to increase to 4 million by next April. Currently there are 28 consumer equipment manufacturers marketing Super Audio CD players. With over 65 models to choose from, music lovers can buy an entry-level player for less than Euro 300, whilst a broad range of competitively priced combination players, home theatre system and HiFi components are available to match any user need and budget. "Forecasting is a critical element of our business and the news coming back to us is very, very positive," commented Jos Bruins, Marketing Director at Philips Intellectual Property & Standards. "If we compare Super Audio CD with any other new audio format currently available, it is creating far greater demand by offering a completely different customer proposition. In the end, quality speaks for itself."
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