News

9/10/2003

Primary Research and Industry Analysis to Highlight Parks' Fall Focus Executive Seminars

Banking on Broadband Services and The Home Multimedia Experience Provide Clarity, Research, and Discussion

Parks Associates today released details on two research reports, featuring the latest data and analysis on broadband services and multimedia connectivity, which will available to attendees of its two upcoming Fall Focus Executive Seminars.

Attendees at Banking on Broadband Services, in New York on October 29-30, 2003, will receive 'The Business of Home Networking: Challenges and Opportunities for Broadband Service Providers,' an analysis of current trends and business models for home networking services.

According to 'The Business of Home Networking: Challenges and Opportunities for Broadband Service Providers,' home network adoption surged to more than 11% of U.S. households in mid-2003. However, interest in adopting a home network among broadband households declined to 9%.

"Home networking has picked up rapidly in the last two years," said Michael Greeson, vice president and principal analyst for Parks Associates. "But early adopters, a segment now virtually exhausted, led this surge in demand. If home networking is to penetrate the mass market, it is important that we analyze current consumer demand, as well as successful business models, and communicate to the remaining majority of consumers the specific applications that networks within the home -- whether wired or wireless -- make possible."

Attendees at The Home Multimedia Experience, in San Jose on November 5-6, 2003, will receive 'The Home Multimedia Experience: Defining and Sizing the Market,' which provides analysis and context of the drivers for multimedia connectivity, including consumer data and market forecasts.

"Home networking and other technologies have reached an appropriate level of maturity so that both PC and CE vendors can now fully address the issue of device connectivity," said Kurt Scherf, vice president of research for Parks Associates. "The early gains in this market will belong to vendors of media PCs and those who deploy solutions that leverage the home computer for multimedia applications across platforms. Digital imaging platforms, hard-disk storage servers, DVD players with integrated functionality, and game consoles will be among the many devices that will drive multimedia connectivity to the mainstream market."

www.fallfocus.com