News

5/9/2003

Sharp Electronics Offers an Aquos Liquid Crystal Television For Every Area Of The Home

New panels and design enhance the AQUOS line's appeal for custom installation

Sharp Electronics Corporation is ensuring that no matter where a homeowner or design professional wants to place an AQUOS Liquid Crystal TV, it can supply the perfect size and shape. Sharp, the leader in Liquid Crystal technology*, has expanded its flat-panel AQUOS line with new widescreen and 4:3 models. Sharp continues to boast the industry's largest selection of full-featured LC-TVs, offering a range of designs, screen sizes and colors. Whether a small side table in a guest bedroom or a large wall in the den, there is an AQUOS to fill the need.

The AQUOS line features new models that are easy to use and set up; select models feature:

* Newly developed glossy clear-coat finishes on cabinets

* Sizes ranging from 13 - 37 inches with various design options, to fit into any space in the home

* Sharp's proprietary 1-Bit digital audio technology

"Our customers want TVs that blend into any decor. Sharp's new AQUOS TV line fulfills consumers' desires by delivering the best possible picture quality in a variety of modern, high-style designs," said Tony Favia, senior product manager, Liquid Crystal Television, Sharp Electronics Corporation. "We are now giving users more flexibility to place AQUOS TVs in virtually any room, such as in an entertainment center, under a cabinet, or hung on a living room wall like a picture."

All the new AQUOS models feature the latest state-of-the-art ASV (Advanced Super View) panel, and the widescreen models are outfitted with Sharp's proprietary QS (Quick Shoot) technology to increase the pixel response time, which effectively reduces the visual lag inherent in fast-motion scenes, creating a cleaner, crisper movie-viewing experience. The improved panels also feature Sharp's proprietary "Black TFT" low-reflection coating, which cuts down on the glare from bright-light conditions. This means that no matter where the TV is placed, the picture quality will not be affected by a window or skylight. The sets all boast 170-degree viewing angles for exceptional picture quality from practically anywhere in the room, creating a larger seating and viewing area. AQUOS TVs also feature an enhanced contrast ratio and extremely high brightness, providing blacker blacks and vivid, crisp color with brilliant quality and clarity, for exceptional viewing in any lighting condition.

Widescreen AQUOS

The new widescreen AQUOS models feature 1-Bit digital audio amplifiers and detachable speakers located at the bottom of the screen, offering consumers more design flexibility when placing the sets in any room. The units also feature an elegant table stand that makes setup easy. With the included stand or optional mounting brackets, the widescreen AQUOS televisions can be hung on a wall, placed on a bookshelf, or put almost anywhere imaginable in the home. The 37-inch model actually takes up less space than a traditional 36-inch 4:3 set, since the AQUOS speakers are located at the bottom of the screen. This allows consumers who have entertainment centers built for these 36-inch sets to instead enjoy a 37-inch, 16:9 High Definition Liquid Crystal picture in the same space.

AQUOS Liquid Crystal TVs offer many advantages over similar-sized plasma TVs, such as higher brightness, no burn-in, longer lamp life, wider viewing angles, slimmer and lighter form factor, lower power consumption, and a more elegant design. Additionally, the long lamp life of 60,000 hours and low power consumption - 60 percent less power than comparably sized standard CRT (cathode-ray tube) direct-view televisions - make the AQUOS line as energy efficient as it is attractive.

LC-30HV6U and LC-37HV6U

Perfect for the family room or an intimate home theater setting, the larger widescreen AQUOS Liquid Crystal Televisions allow viewers to enjoy impressive full-screen images from wide-format video. Both the LC-37HV6U and LC-30HV6U have a widescreen aspect ratio for viewing movies in their original format, Quick Shoot technology, WXGA resolution, and both offer high-definition compatibility (1080i/720p) so viewers can watch high-definition television (HDTV) broadcasts** in widescreen format. The LC-37HV6U has a resolution of 1366 x 768 and an enhanced 800:1 contrast ratio. This resolution fits a perfect 16:9 aspect ratio, so no scaling or other video enhancement is needed for 16:9 content, allowing for artifact-free clarity. The 30-inch AQUOS model features an extremely high 700:1 contrast ratio and has a WXGA resolution of 1280 x 768.

In addition, both models include an upgraded Audio Video Computer system (AVC system), which is a separate unit that houses the component, S-Video and computer (PC) inputs, thereby reducing the cable clutter around the panel itself for a clean, stylish look. The new AVC system is also equipped

with a DVI-I input capable of High Definition Content Protection (HDCP) protocol, which ensures compatibility with next-generation high-definition set-top boxes, making the new AQUOS the perfect solution for today and well into the future. In addition, the AVC system includes Sharp's second-generation Computer and Video Integrated Composer (CV-IC II) System which provides state-of-the-art, proprietary video scaler circuitry that upconverts standard signals to the native HD resolution of the televisions.

LC-22SV6U

The new 22-inch widescreen AQUOS, model LC-22SV6U, features a widescreen aspect ratio, for viewing movies in a traditional, widescreen format. The wide VGA resolution (854 x 480) Quick Shoot technology, and 500:1 contrast ratio ensure a sharp, clear picture, and the two five-watt speakers deliver high-quality stereo sound. The set is also 480p Enhanced Definition TV-compatible, for compatibility with progressive DVD players.

4:3 AQUOS

The sleek new lines of 4:3 AQUOS, dubbed the "B4U" and "S2U" series, are available in 13-, 15- and 20-inch screen sizes with silver cabinets. Both lines feature 480p (EDTV) compatibility for progressive DVDs, and an Auto Clock Function, which automatically sets the TV's timeclock for display on demand. Multiple video signal inputs (Component, S-Video and Composite), built-in TV tuner, remote control and V-chip make the TVs both flexible and easy to use. The sets can sit on any flat surface with the included stand, or they may be beautifully mounted on any wall with the optional mounting brackets.

The S2U AQUOS models feature an innovative new glossy clear-coat design with the speakers located on the bottom of the screen, giving consumers more TV placement flexibility. This allows for more custom-fit locations, such as under a kitchen cabinet, in a tight space within an entertainment center, or on a smaller side table. In addition, the S2U models feature Optical Picture Control (OPC) for automatic brightness adjustments to suit room conditions, and two S-Video inputs.

The more traditional B4U AQUOS series retains the sleek and stylish design that has defined the AQUOS series since its inception. Two speakers frame the LCD panel on either side of the screen, producing high-quality, stereo audio. Both new series feature a removable stand with a carrying handle that makes transportation and set-up simple.

*According to a 2002 report from DisplaySearch, an Austin, Texas-based market research firm, Sharp Corporation is the global leader in LCD TV.
** When combined with an HDTV decoder.

www.sharpusa.com