News

14/7/2003

HUMAX, Getting into Digital TV & Home Media Server Biz

HUMAX, Digital multimedia products provider, officially announced that they made decision to get into 'Digital Convergence Consumer Electronics Business- Digital TV and Home Media Server'.

Dr. Dae Gyu Byun, CEO & President of HUMAX Co. Ltd., said "For a long time, HUMAX have reviewed various items and technologies that would maximize synergy effect with current STB products. We carefully studied technological evolution and market trend that can be summarized as 'Digital Convergence' in digital consumer electronic market and finally selected Digital TV and Home Media Server products for our new growth engine for the future".

Digital TV

Unlike digital satellite and cable broadcasting, digital terrestrial broadcasting may lead more demand for 'Built in TV' where digital tuner is included inside TV, rather than 'Digital ready TV' which separately needs Set Top Box. Especially 'Digital LCD built in TV' is not yet introduced in the world digital TV market. It is expected that proven technology on digital STB and MPEG graphic related area may give Humax the chance to take initiative in newly growing digital TV market.

Home Media Server

HUMAX plans to launch DVD Recorder and Digital AV Receiver in Q4 of this year and will continuously release more advanced products that will combine various STB tuners, storage function, and networking ability.

Vision and Strategy

- Target Market (Positioning): Middle & High income class in European market

- Pricing: Middle & High level in each own product group

- Distribution Plan: Current foreign affiliates & STB distribution channel in initial launch stage

In case of digital TV, HUMAX will export 'Built in LCD TV' that enables consumers to view digital terrestrial broadcasting without separate STB to European market such as Germany, U.K., Italy, and etc. HUMAX also has a plan to expend TV business into PDP TV market.

In case of Home Media Server, DVD Recorder (+RW Type) and Digital AV Receiver will be exported European market such as Germany and U.K. by end of this year and more advanced products combining STB & Storage functions are now in development.

www.humaxdigital.com