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Articles and whitepapers
A New Quality Standard for Projected Images (3/3/2005)
By
Greg Jeffreys, Paradigm
That big projected image is the centrepiece
of most installations. Yet it is often the least defined and woolliest
aspect of any system. Large installations are often specified by
AV consultants who use elevated science and methodology to specify
and assess other elements, including audio and control systems,
but why is this not the case with the projected image? Practical
obstacles evidently exist. Let us consider them:
1. Quality standards
Relevant quality standards do exist, but only for discrete elements
such as projector (ANSI/APM IT7.228-1997 etc) and screen (ISO11315
pt 3 etc). However, the real deliverable is the combination of the
two, namely the projected image, for which no standard exists. Just
as importantly, the image sits within its environment - what will
be the impact of ambient light?
2. Calculating image deliverables
There are several easy-to-use formulae for calculating image deliverables
such as brightness, contrast, uniformity etc, but unless accurate
data is used, it is another case of 'garbage in, garbage out'.
3. Projector brightness
ANSI lumens typically provide a kind of 'best case' scenario, using
the best lens and a bright lamp, although Presentations magazine
made a depressing survey last year of the true out-of-the-box brightness
figures in most projectors that they tested. Also, few users realise
that lamp life is defined as the time it takes to reach 50% of its
initial luminance, so if most users expect the end of lamp life
to be lamp failure, luminance can decrease by more than 80%!
4. Projector contrast
There is little mention of ANSI here, although it is included in
the standard. Current measurements involve the meter facing the
projector - which would blind the viewer - and represent the difference
between full projector white and the projector being switched off.
The benefit of knowing this information has yet to be established.
Leaving the meter facing the projector, but measuring a projected
black and white pattern, most projectors struggle to get over 100:1.
It gets worse. Most business front-projection installations usually
only achieve in the range of 3:1 to 10:1, although home cinema installations,
in relative darkness, achieve much more.

Spreadsheet showing the devastating effect of ambient light on front
projection screens, which cannot distinguish between projected and
ambient light. Black areas in images are shown on white material!
5. Screen gain and uniformity figures
This is a similar story to projectors - the figures provided are
mostly for sales purposes and are often not accurate enough to use
within predictive spreadsheets.
Groundwork
So, the issues to be addressed have to include
a reality check - what can projectors and screens really achieve?
Then there is the issue of acquiring reliable data that can be used
in calculations and assessments. Shortcomings aside, existing quality
standards actually contain most of the science and methodology required
- although they arbitrarily separate front and rear projection,
despite the science being the same and being able to be compared
on a true like for like basis. They just do not go far enough. The
issue is more about organising and structuring existing methodologies
rather than any need for wholesale reinvention of the wheel.
In 2003 this situation led to an initiative
for the creation of a quality standard for the specification and
assessment of the projected image. This was initially founded by
myself and Søren Weis Lindegaard, Head of R&D at dnp denmark
A/S, and has now developed into a committee involving consultants
and specifiers from the EU, including Arup and Mark Johnson Consulting,
and the US, including ICIA which intends to incorporate relevant
materials into its education materials.
We were initially concerned about possible
contradictions between the need for a practical 'in-the-field' standard
and maintaining scientific rigour. Fortunately however, as in auditory
perception, perception of light levels is logarithmic - normally
we only perceive a difference in levels if they double or halve.
Therefore, although there will be greater potential latitude compared
with measuring under lab conditions, it is possible to achieve rigour
relative to what we can actually see.
Components of the standard
The standard breaks into three parts:
1. The standard itself, containing the methodology
and science in obtaining useable figures, using available test devices
and under realistically achievable test conditions. The projector
elements will include brightness, contrast, uniformity, and lamp
decay factors. Screen elements will include gain, gain angles, uniformity,
contrast, and contrast reflectance factor (CRF). CRF concerns the
impact of ambient light on rear projection screens, and is only
needed for rear projection. Contrast is the key to good image quality
- not brightness, and the biggest killer of contrast for front projection
is ambient light. Gain figures alone can be used to predict the
impact of ambient light on image contrast for front projection.
Demonstration unit showing the difference between front and rear
projection, using the same projector and image. The front projection
screen looks worse because the contrast level is low, not because
it is not 'bright' enough
2. Appendices for recording test data. Only
the headline details of the projector will be disclosed (published
ANSI lumens, contrast etc). The make and model of projector will
not be for wider dissemination - the objective is to avoid situations
where, for example, competitors can misapply data from this standard
against their own commercially-based data. Possible options include
a private database being maintained for committee members, individual
practitioners or organisations. Obviously, private databases can
record as much information as required.
3. A guidelines section. This will be a separate
section due to the possibility of subjective judgements that are
inappropriate to a scientific standard. It will initially attempt
to make guidelines by referring to other published standards such
as CIBSE (Chartered Institute of Building Services Engineers - www.cibse.org)
Lighting Guide 1. The proposal is to construct this in the form
of interlinked spreadsheets with the option of the individual adjusting
and amending performance criteria, according to individual professional
judgement.
The white paper
Our initial committee meetings discovered
a reassuring level of agreement and some reassuring results based
on practical measurement. As it can take many years to get a standard
recognised, as a first step, we are producing a white paper detailing
best practice for both specifying systems and assessing them after
installation. The first draft has just been circulated generally
among consultants and specifiers for peer review. (Editor's note:
the draft may also be requested by contacting the author via the
website below).
The results and materials generated to date
have been used in seminars presented at the Infocomm 2004 and ISE
2004 and 2005 exhibitions, and will be presented at Infocomm later
this year. Initial feedback has been very positive. We remain optimistic
that we can produce a set of guidelines that can be adopted internationally
for the professional benefit of consultants and specifiers.
Greg Jeffreys is the Managing Director of Paradigm, designer, manufacturer
and distributor of rear projection.
www.rearpro.com
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